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Letterospective
Client
Achyut Palav
Type of Client
Artist
Category
Editorial Design
Year
2020
Objective
To create a visually cohesive book, 'Letterospective', that encapsulates the journey of renowned Indian calligrapher Achyut Palav, seamlessly presenting his diverse body of work from 1973 to 2019 while maintaining aesthetic harmony.
Approach
By carefully curating and structuring the extensive collection of paintings, compositions, and photo memories, the design balances variety with coherence. Thoughtful layouts, typography, and visual storytelling techniques were employed to ensure an engaging yet organized presentation of his artistic evolution. A harmonious color palette and grid system helped unify diverse elements, while strategic whitespace enhanced readability and emphasis. The design aimed to reflect the essence of calligraphy—fluid, expressive, and timeless—while maintaining a structured narrative.