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Srujan Pratisthan
Client
Srujan Pratisthan
Type of Client
Non-Profit Organization
Category
Brand Identity
Year
2023
Objective
To create a brand identity for Srujan Pratisthan, an NGO focused on enhancing the abilities of children with learning difficulties, by designing a logo and stationery collateral that reflect the organization's mission of holistic development and support for children with dyslexia, dyscalculia, and dysgraphia.
Approach
The logo combines handwritten type with a symbol made of basic shapes often used in dyslexia learning tools, forming a butterfly that represents freedom, innocence, and growth. The colorful design mirrors the dynamic development of children, emphasizing the NGO's commitment to fostering their abilities.
The design system expands on these shapes, transforming them into fun, engaging graphics, which are applied consistently across the branding and stationery to create a cohesive, approachable brand identity.
Primary Logo
Secondary Logo
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